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TV-102.

TV ORDER SLATES       

        Whether you are using informercials or regular DRTV spots, you

        are limited to a few seconds to give your audience information

        on how and where to place their orders.

        Order Slates contain information about your name, address and

        telephone number as it appears on the TV screen. Here are a few

        tips on how to effectively design your order slate:

TOLL-FREE 800 NUMBERS. 

        If you do not have the capacity to handle multiple simultaneous

        calls, you need to hire a service bureau to handle you order taking.

        Most infomercial source companies have affiliations with their own

        service bureaus to provide order taking service.  Because the service

        bureaus have special arrangements with your source company, their

        rates re usually lower, making them a favorable choice.

        If you decide to go with your source company's service bureau, make

        sure they are willing to:

        1.  Give you your own unique 800 number.

        2.  Give you call reports on a daily basis.

        3.  Give you a copy of the itemized call statement from the phone

            company at the end of each month.

        If you decide to hire you own service bureaus, shop around for the

        best rates.  Avoid bureaus with exorbitant set-up fees, usually more

        than $500.00.  Make sure the bureau has the capability and the

        experience to handle your requirements, and that they operate

        24 hours a day.

BUSINESS NAME. 

        A standard order slate will show your 800 number along with your

        business name and mailing address.  Remember that a TV viewer will

        have to copy all this information in order to write a check and mail

        it to the correct address.  So make your wording short, clear, and

        easy to spell.

        If your business name is long or complicated, you may want to open

        a new bank account using a different name.  Acronyms usually work

        best.  For example, if your business name is Communicators

        International Enterprises, register a new account for C.I.E.. 

        Both you and your customers will benefit from such a change.

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YOUR MAILING ADDRESS  Since mailing addresses appear on the TV screen for

        just a few seconds, post office box numbers or short addresses are

        easier to remember and spell.

        For example, if your business is in a city named

        Lauderdale-By-The-Sea, you might want to drive a few miles south to

        get a P.O. box in Miami.  Its not only more recognizable, but it is

        shorter and easier for viewers to spell.

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