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r184 TV-13. WHAT IS AN INFOMERCIAL ?         The term infomercial refers to a very specific form of TV         advertising. ... r185 TV-03.                         PRODUCING YOUR OWN INFOMERCIALS... r186 TV-101. THE BIRTH OF DRTV         A comparison of infomercials and DRTV Spots with all types of TV         advertising from 30... r187 TV-01.                       THE ADVANTAGES OF INFOMERCIALS SHOPPING WITHOUT GUILT. ... r188 TV-02.                          ... r189 TV-04.                              THE CONCEPT STAGE ... r190 TV-05.                       PRODUCTION OF YOUR INFOMERCIAL... r191 TV-07.                          SHOOTING YOUR INFOMERCIAL You can write your... r192 MEDIA From an economic standpoint, media isthe most important stage in your infomercial project because it involves the largest chunk of your budget.  How you buy your TV airtime dictates the... r193 TV-09.                         24.  BUYING ON C.P.O. If your media buys are to... r194 TV-10.                         27. TYPES OF MEDIA BUYS To appreciate the true value... r195 TV-11.                        ... r196 TV-12.                         MEDIA JOINT VENTURES Purchasing television airtime... r197 TV-06.                             USING CELEBRITIES Using a... r198 TV-102. TV ORDER SLATES                Whether you are using informercials or regular DRTV spots, you...

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